The Challenge
Fresh out of an MBA and having started his own business Skyrotec, Laurance Williams identified certain key assets that his business needed, to establish a strong professional presence from the outset.
One of the key assets he identified was a professional website that would reflect the offering and credibility of his new venture.
With the brand identity in place the website came next. It needed to be a place for prospective clients and other potential key stakeholders to understand Skyrotec’s services from an early stage in the business without containing unnecessary fluff.
The Solution
Collaboratively Tabea & Laurance got their heads together and planned out the customer journey and content. The plan was to start with a one page website to get Skyrotec online and then to build the website out further as the business continues to grow.
A seamless navigation was established leading to key areas of interest. Furthermore, frequently asked questions and a call to action were added. The styling of the website aligned with Skyrotec’s brand identity resulting in a website that is aesthetically pleasing, user-friendly and accessible.

