The Challenge

IBB‘s previous website failed to align with the company’s evolving business needs. It contained very little content, negatively impacting search engine rankings and leaving potential site visitors with more questions than answers. The overall appearance of the website seemed rather outdated and unprofessional which further diminished its effectiveness as a marketing tool.

Recognising these shortcomings, IBB decided to take the site down entirely. Faced with no web presence at all and no content the need for a new enhanced website was bigger than ever in order to keep up with the competitive landscape of the engineering industry.

The Solution

To address IBB’s needs, Underdog Video & Web developed a strategic two phase approach.

Initially, a fully functional single-page website was launched to re-establish IBB’s online presence as quickly as possible. This streamlined, brochure-style site provided essential information while serving as a foundation for further development. In the background, we worked collaboratively to expand the website with detailed project and service content. The ultimate goal was to transition from the single-page format to a comprehensive multi-page site, showcasing IBB’s expertise and aligning with industry standards.