While video content is widely recognised for its high engagement and visual appeal, many small businesses still hesitate to leverage it at all or merely rely on the most tech-savvy employee within their business to create video content on their smartphone.
In this blog post, we will explore five powerful ways that professional video content can enhance your sales, improve efficiency, and ultimately help you save money in the long run.
Visual Appeal
The property market is highly competitive and relies heavily on visual appeal. While photos are helpful, high-quality videos offer a more comprehensive way to showcase a property’s best features and therefore provide a complete view of the property, highlighting key aspects that static images may not be able to capture or convey.
Search Engine Benefits
With visual appeal being a more obvious reason to incorporate professional video content into your marketing strategy, listing videos online is also highly beneficial to improve your search engine ranking. Search engines favour video content over image and written content. Especially when hosted on YouTube (a Google product) you will rank highly on Google and therefore lead more traffic to your online channels, including your website. Just try it out and see for yourself!
Building Trust and Loyalty
Even if the potential buyer does not know you or your property agency, listing video tours instantly supports a feeling of trust over for example a competitor that only adds pictures to their listings. Pictures (or even the lack thereof) can easily distort reality or can be manipulated to not include certain parts of the property or make them look less severe.
A video tour however shows a holistic view of the property making it easier for the potential buyer to understand how rooms are connected and to easily get an idea of the overall condition of the property without even having seen it in person. Even if a potential buyer does not go through with a sale or enquiry the first time round, the feeling of reassurance will last and easily lead to positive word of mouth or a potential sale in the future.
Efficiency & Convenience
Next to building loyalty and trust, video content can therefore work as a pre-screening tool or filter for potential buyers or tenants. The ability to have a “sneak peak” can provide a first but quite comprehensive view of the property. Adding videos to your listing will filter out those who may not be genuinely interested, saving time on unnecessary enquiries and viewings.
Videos can therefore also provide a level of convenience, allowing prospective buyers to explore properties from the comfort of their own homes. This has become increasingly important post-pandemic as more people are opting to do preliminary searches online before visiting in person.
Keeping up with market trends
As discussed earlier, the property market is highly competitive, with video content increasingly expected as part of standard marketing. Property agents who overlook the importance of video risk falling behind competitors.
Leveraging advanced video technology, such as drone footage and 3D virtual tours, can position your agency as innovative and forward-thinking, appealing to a tech-savvy, younger or more affluent audience.
Conclusion
Utilising the power of video inherits many benefits. We have explored a few in this blog ranging from visual appeal over search engine benefits to efficiency and convenience. And this merely covers all benefits as there are many more.
Considering the accessibility of video equipment and how user friendly technology is becoming., you can easily decide to invest in tech and software yourself in order to improve your listings.
If you are however short on time or resources, you can reach out to Underdog Video and Web to have an initial discussion around your needs and expectations and we’ll go from there.